IBM Launches Advertising Accelerator with Watson
IBM News, January 7th, 2020
January 7, 2020,
Volume 262, Issue 2

First-to-Market Advertising Solution Leverages Artificial Intelligence to Predict Creative Elements and Classify Audiences to Help Drive Optimum Engagement for Clients

At the 2020 Consumer Electronics Show (CES), IBM announced the launch of Advertising Accelerator with Watson, a first-to-market offering that leverages artificial intelligence (AI) to predict the optimal combination of creative elements to help drive high engagement and conversion for a given audience.

The predictive solution from IBM leverages Watson to create campaigns designed to understand and engage consumers while addressing industry pain points like targeting and personalization. IBM Advertising Accelerator with Watson makes AI more accessible to advertisers, to help drive faster predictive models, enhance creative performance, audience discovery and actionable insights. The new solution continuously learns and predicts, helping advertisers to better understand the composition and preferences of their audience to inform future media strategies.

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